ALTIUS GOLF AND THE FIGHTER BRAND PDF

Pages Home Research Work. Altius Golf and the Fighter Brand. External environment includes some opportunities as well as threats for Altius Golf which is discussed below:. Growth in industry has just restarted after a period of recession; hence this is an opportunity for Altius Golf to acquire the market share of reviving golf industry. Moreover, recent consumer study carried out by the United States Golf Association USGA , has revealed that high cost of golf equipment is one of the reasons for the lack of interest in golf sport, however; Altius Golf can capture the market growth by offering low-cost golf balls to its consumers through off-course outlets.

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Below are the available bulk discount rates for each individual item when you purchase a certain amount. Register as a Premium Educator at hbsp. Publication Date: June 10, Industry: Sports. Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis.

The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers.

The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers. Elevate will be available through "off-course" channels such as golf specialty stores and big box retailers instead of "on-course" pro shops where the firm typically sells its products. The board of directors is divided on whether to support the decision.

Students must perform a quantitative analysis of the CEO's proposal to understand the potential risks and gains before making a final recommendation. If you'd like to share this PDF, you can purchase copyright permissions by increasing the quantity.

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Altius Golf and the Fighter Brand Harvard Case Solution & Analysis

Dolan and Sunru Yong. Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers. Elevate will be available through "off-course" channels such as golf specialty stores and big box retailers instead of "on-course" pro shops where the firm typically sells its products.

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Altius Golf and the Fighter Brand

As the board of directors is divided on whether to support the decision, an analysis of the CEO's proposal is required to assess the risks and potential gains before making the final decision. You should evaluate the potential benefits and risks of such an action and provide a recommended course of action. When reading the case and preparing your written analysis and comments for class, consider the following: Why has Altius Golf lost market share? What happens if Altius maintains the status quo? What trade-offs must it manage? What are the implications for this and the advisability of introducing Elevate? What is the value of a point of market share for Altius?

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Altius Golf and Fighter Brand

Below are the available bulk discount rates for each individual item when you purchase a certain amount. Register as a Premium Educator at hbsp. Publication Date: June 10, Industry: Sports. Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers.

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