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A re-analysis with peer-reviewed data leads to a completely opposite conclusion: the life-cycle energy requirements of hybrids and smaller cars are far lower than Hummers and other large SUVs.
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CNW Marketing Research
CNWMR , known primarily as an automotive marketing research company, was a private company founded in It operated separate research offices covering the automotive, computer, electronics, housing, and personal investment industries, as well as a research office covering political issues. Major clients included Gannett Newspapers, Time Inc. As of February , after the death of co-founder Art Spinella, the company has closed its doors, according to a statement from Stephanie Yanez Spinella on the main CNW site. CNWMR performed research into consumer motivations and decisions in automotive purchases, and reports a variety of data related to market forecasting.
A study came out recently claiming to prove a Hummer has lower lifecycle energy use than a Prius. But it made it into the comments of my blog and continues to echo around the internet , and the authors keep updating and defending it. Perhaps, in time, we will release our data in such technical terms. First, however, we will only look at the energy consumption cost. I am not certain there is an accurate calculation in the entire report. I say this without fear of contradiction, because this is also the most opaque study I have ever seen — by far.
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